External Trade Policy

Trade Agreements & Market Access

To improve the market access conditions for the EU wine exports, with a focus on key priority markets.

CEEV Objectives

  • Improving the market access conditions (tariff and non-tariff barriers) for the EU wine exports, with a sectoral focus on key priority markets.
  • Preventing /removing discriminatory or disproportionate market access barriers for the EU wine exports, with a sectoral focus on key priority markets.
  • Ensuring wines are among the EU top priority offensive interest in the definition and implementation of the EU Trade policy and tools.


Policy developments

Although CEEV supports trade liberalization through the multilateral forum, the prospects for a successful achievement of the Doha Round have been jeopardized in the context of the economic downturn; instead EU has launched an offensive strategy with the aim of achieving FTAs with major trade partners, contributing to the expansion of the international wine trade. Negotiations that are particularly relevant for the wine business are, i.a.:

  • US: Wine Accord (2nd phase), and FTA negotiations: to be launched in 2013.
  • Canada (CETA): conclusion expected in 2013.
  • India (FTA): conclusion expected in 2013.
  • Japan (FTA): negotiations launched on 25 March 2013.
  • South Korea (FTA): agreement achieved, and in force since 1 July 2011.
  • Singapore (FTA): concluded on 16 December 2012.
  • Thailand (FTA): launched on 6 Mars 2013.
  • Malaysia (FTA): launched in May 2010.
  • Vietnam (FTA): launched in June 2012.
  • Ukraine (FTA): concluded in December 2011.
  • Mercosur (FTA): 2 years of technical work, still in-progress.

In parallel, in the current economic context barriers to trade are often on the rise in many markets; our EU wine exporters are facing a proliferation of unilateral protectionist temptations, especially “creative” and complex when it comes to our products / sector, and often part of recovery packages with discriminatory effects. In this context, CEEV is proactively involved in the implementation of the EU Market Access Strategy, which proves to be a crucial highly effective tool to preventing and removing discriminatory or disproportionate restrictions to our EU wine exports to Third markets, such as i.a. Russia, Brazil, China, Japan, Vietnam, Thailand, etc.

Policy background

The EU Wine sector is the EU’s biggest agriculture exporter. With annual exports amounting to €8,8 billion, the EU Wine industry contributes a surplus of €6,4 billion to the EU balance of trade (2012). The total EU wine exports to Third countries have grown from 17.9 Mio hl in 2007 to 22.5 Mio hl in 2012 (+26%). The total export value of EU wines increased from €6 billion in 2007 to €8.8 Billion in 2012 (+46%). Exports now represent 15% of production, against less than 10% in 2007.

The main export destinations (volume) in 2012 were the USA (24%), Russia (12%) and China (11%). 70% of all wines exported by the EU to third countries was bottled wine, 20% was bulk wine, and 10% was sparkling wine.

TOP 10 non-EU markets in 2012 (in thousand of euros)


Source GTA

Opening up more market opportunities for European business is a key priority for the EU Trade Policy. Wine is therefore a strategic sector for the EU Trade Policy, and wine is therefore very much a priority in the scope of both:

  • International trade negotiations between the EU and Third Countries - Multilateral (WTO) and Bilateral negotiations for either specific wine agreements or broader Free Trade Agreements (FTA);
  • The EU Market Access Strategy aimed at preventing or removing discriminatory or disproportionate regulations or standards for EU exports to Third countries, as a key tool of the EU's strategy to boost exports and promote growth and jobs in Europe.