Priorities

Research & Innovation

Research, Development, and Innovation (RDI) play a crucial role in enhancing the international competitiveness of the European wine sector, accelerating its green and digital transitions, and strengthening the EU’s overall resilience.

Research & Development is recognized as a key pillar of the EU Green Deal and its related strategies - such as Farm to Fork, Biodiversity, Zero Pollution, and the Organic Action Plan - aimed at making the EU economy sustainable and climate-neutral.

Horizon Europe, the EU’s research and innovation program for 2021–2027, allocates €100 billion to address global challenges including climate change, the UN Sustainable Development Goals, and EU competitiveness. It represents a significant opportunity for the wine sector to foster innovation, promote sustainability, and support coordinated research efforts across Europe

CEEV's priorities

  • Include the EU wine sector's short- and long-term priorities in EU research programmes.
  • Climate Action & Sustainability: Develop strategies to adapt vineyards and winemaking to climate change, reduce emissions, and promote carbon capture in soils.
  • Biodiversity & Genetic Resources: Preserve grapevine diversity, enhance soil health, and harness microbial ecosystems to improve resilience and wine quality.
  • Plant Health & Protection: Reduce pesticide use through sustainable pest control, disease prevention, and improved plant resistance.
  • Circular Economy & Resource Efficiency: Improve energy and water use, reduce waste, and boost recycling across the wine value chain.
  • Product Quality & Innovation: further develop new wines (e.g. dealcoholized & low alcohol and allergen-free), and support research into new additives, processes, and food safety.
  • Digital & Advanced Technologies: Apply AI, IoT, blockchain, and smart tools for precision farming, traceability, consumer engagement, and supply chain efficiency.
  • Closing the innovation gap to make sure that research and new technologies reach businesses