China remains a strategically important destination for European Union wine exports, despite a shifting trade environment and evolving consumer trends.
CEEV has maintain a long-standing engagement with the Chinese wine stakeholders to ensure a balanced and mutually beneficial exchange between the EU and Chinese wine sectors.
In March 2014, after several months of tensed relationship between the EU and China due to the EU solar panel crisis and the threat of an anti-dumping / anti-subsidies investigation by China on European wines, a Memorandum of Understanding was signed between CEEV and its Chinese counterpart CADA, marking the launch of an unprecedented and comprehensive business-to-business cooperation project.
Implemented over a two-year period (2014-2016) and extended officially 2 more years, the EU-China Wine Cooperation Project aimed at fostering business cooperation between the European and Chinese wine sectors and improving mutual knowledge of each market’s possibilities, through a series of short- to mid-term activities organized either in Europe or in China, thereby laying the foundations for a trustful long-term collaboration between both sectors.
In a nutshell, the EU-China Wine Cooperation Project consisted in a two-way exchange of expertise and best practices between the EU and Chinese wine sectors.
With CEEV as a figurehead, the European wing of the EU-China Wine Cooperation Project consisted in 14 leading European wine companies and professional organizations from France (FEVS, Moët-Hennessy, Pernod Ricard Winemakers), Italy (Alleanza Cooperative Italiane, Assoenologi, Confagricoltura, Federvini, Unione Italiana Vini), Portugal (ACIBEV, AEVP), Spain (Félix Solís Avantis, González Byass, Raventós-Codorníu, Torres).
Building on the EU–China Wine Cooperation Project, CEEV continues to work to maintain a forward-looking and constructive agenda with the Chinese wine sector