Brussels, 27 July 2025 – The Comité Européen des Entreprises Vins (CEEV) acknowledges the announcement of a new EU–US agreement that lays the foundation for future trade between the two largest global trading partners. EU wine companies call both sides to include wine in the final list of products covered under the 0-for-0 tariff arrangement.
“We are still awaiting the full details of the agreement reached today and are watching with great anticipation the outcome of the upcoming negotiations regarding the list of products that will be included under the 0-for-0 tariff arrangement, among them some agricultural products” said Marzia Varvaglione, President of CEEV. “We truly believe the trade of wine is of great benefit for both EU and U.S. companies, and it must be included in the 0-for-0 tariff arrangement. And it’s not just the EU side saying this—our U.S. counterparts have also been strong advocates for protecting this vital exchange” she added.
The wine trade between the EU and the U.S. has long been a mutually beneficial economic relationship, supporting thousands of businesses, jobs, and communities on both sides of the Atlantic. For every $1.00 Europeans make selling wine to the U.S., the American distribution and hospitality sectors make $4.50. Preserving this trade should be a shared priority.
The potential imposition of a 15% duty on EU wines would cause significant economic losses not only for EU wine producers but also for U.S. businesses involved throughout the supply chain. When combined with a 15% currency shift in the USD/EUR exchange rate, the overall financial burden on the sector could reach 30%. Export volumes could decline by as much as 10% immediately, with long-term damage to market share and trade relationships.
After months of trade tensions, there is cautious optimism.
“It is encouraging to know that we may be just days away from putting an end to the trade uncertainty that has weighed on our sector in recent months.” said Ignacio Sánchez Recarte, Secretary General of CEEV. “However, the consequences of failing to include wine in the final 0-for-0 deal would be severe. We therefore call on negotiators to take decisive action: Include wine in the 0-for-0 agreement and safeguard a trade that has always delivered value, growth, and cooperation” he added.
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NOTE TO EDITORS
- Comité Européen des Entreprises Vins (CEEV – www.ceev.eu) represents the wine companies in the industry and trade in the European Union: still wines, aromatised wines, sparkling wines, liqueur wines and other vine products. It brings together 25 national organisations and its members produce and market the vast majority of quality European wines, with and without a geographical indication, and account for over 90% of European wine exports.
- Media contact: Dr Ignacio Sánchez Recarte, CEEV Secretary General, ceev@ceev.eu, Mobile: +32 (0)476 88 36 75