Brussels, 21 October 2016 – CEEV regrets that the Scottish Court of Session has ruled today in favour of the Scottish Government on Minimum Unit Pricing (MUP).
The wine sector continues to believe that MUP is disproportionate and restricts trade. CEEV remains convinced that there are more effective ways of tackling alcohol misuse and that education and the “Wine in Moderation – Art de Vivre” (WIM) program should be at the centre of the debate. The wine sector firmly intends to continue promoting responsible and moderate wine drinking as a social and cultural norm.
It should be recalled that alcohol-related deaths and harm have been decreasing in Scotland for a long time now, which suggests that measures in place are working.
We will assess the details of the judgement before deciding on next steps, including any possible appeal to the UK Supreme Court.
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Note to Editors
Comité Européen des Entreprises Vins (CEEV – www.ceev.eu) represents the wine companies in the industry and trade in the European Union: still wines, aromatised wines, sparkling wines, liqueur wines and other vine products. It brings together 24 national organisations. With more than 7.000 companies, mainly SMEs, and more than 200.000 direct jobs in the EU, its members produce and market the vast majority of quality European wines, with and without a geographical indication, and account for over 90% of European wine exports.
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