Brussels, 29/10/2021 – The U-LABEL platform, the online tool designed to support companies in their digital communication with consumers, was presented on 30 September in Brussels and was expected to be opened to all wine and spirits companies as from 1st November.
With only a few days to go before the opening date, some technical features are still to be improved to ensure the best possible experience to companies and consumers. Therefore, it was decided to postpone the opening of the platform to 1st December 2021.
We trust this decision is in the best interest of all, and we apologize for the delay.
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- Questions & Answers on the U-LABEL platform
- Presentation of the pilot products
- Video statements from pilot companies’ CEOs
NOTE TO EDITORS
- The U-LABEL platform (www.u-label.com) is an online tool created to support wine and spirits companies in providing EU consumers with relevant, accurate and detailed information about their products by means of an e-label, accessible to consumers through a QR-code printed on the back-label of the bottle. With the U-label platform, any company, including small- or micro-ones, can benefit from the legal and technical expertise needed to generate e-labels in all EU official languages. The platform is open to any wine or spirits company wishing to commercialise their products in the EU.
- The U-LABEL pilot project proudly gathers 16 companies who have devoted time and efforts to accompany us in developing the concept of the U-LABEL platform and to test its features and functioning before its official launch. This successful collaboration with companies from various countries and sizes allowed us to stick as close as possible to the true needs of today’s wine and spirits companies. We are proud to present today some of the first products to have created an e-label and apposed a QR-code on their labels.
- CEEV – Comité Européen des Entreprises Vins (www.ceev.eu) was founded in 1960 and represents the European Union wine companies in the industry and trade (still wines, aromatised wines, sparkling wines, liqueur wines and other vine products). It brings together 25 national organisations from 12 EU Member States, plus Switzerland, United Kingdom and Ukraine, as well as a consortium of 4 leading European wine companies. The companies represented by CEEV, mainly small and medium sized companies, produce and market most quality European wines, both with and without a geographical indication, and account for over 90% of European wine exports.
- spiritsEUROPE (www.spirits.eu) represents the interests of the spirits sector in 30 national associations as well as of the 10 leading multinational companies. Distilled spirits are as diverse as the EU’s Member States, spanning 44 product categories and including a host of geographically-specific products that contribute to the culture of their regions and the European Union. As the leading voice of the European spirits sector, we seek to maintain and advance the freedom to produce and market spirits in a responsible way.
- For CEEV: Ignacio Sanchez Recarte, Secretary General of CEEV, email@example.com, +32 (0)476 88 36 75
- For spiritsEUROPE: Ulrich Adam, Director General of spiritsEUROPE, firstname.lastname@example.org, +32 (0)477 63 67 51